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 Step 1- Digital Photography Step 2- The World Wide Web Step 3- Maximum Exposure with Print Marketing Materials Step 4- Coldwell Banker Previews International Step 1- Digital Photography: We use top quality digital photography to produce your marketing materials and virtual tour. With the help of our graphic designer, Leslie London, and web designer, Troy Lachance, we have created a cutting edge marketing portfolio that will be tailored to make the best impact for your property. (back to top)  Step 2- The World Wide Web: Research by the National Association of Realtors shows that 71% of all homebuyers begin their search for a home on the internet. Debran leverages the internet to maximize world wide exposure. Homebuyers can preview your property through virtual tour on our website, www.DCSmartMoves.com or through direct links such as www.Realtor.com , www.HomesDatabase.com and www.cbmove.com, the #2 real estate website with over 9 million home previews per month, not just "hits," but actual home previews! To gain more exposure to your listing, Coldwell Banker Residential Brokerage has purchased banner ads at Realtor.com. Additionally, we will promote and advertise our website and your virtual tour in any newspaper and magazine advertising, brochures and direct mailings that we send out. (back to top) Step 3- Maximum Exposure with Print Marketing Materials: The Smart Marketing Plan for Success is designed to promote your property in an array of publications to obtain maximum market exposure. Our Coldwell Banker Previews International listings can be viewed in many top publications such as the Washingtonian Magazine, The Washington Post Real Estate Section, The Baltimore Sun, The Washington Blade, Metro Weekly, The In Towner, The Dupont, and The Northwest Current. Additionally, ten times a year, 150,000 Coldwell Banker Marketplace Magazines are inserted into the top income-earning subscribers of The Washington Post and Baltimore Sun and an additional 40,000 copies are provided at the MCI Center for the corporate boxes and display bins. No other local real estate company offers this kind of consistent market presence and exposure for your property! (back to top) Step 4- Coldwell Banker Previews International: The exclusive Coldwell Banker Previews International program is an integral part our marketing for our upper bracket listings. We deliver the finest marketing exposure required to effectively showcase your luxury property to a worldwide marketplace. All Coldwell Banker Previews International listings receive:
Our Upper Bracket Market Share (print this graph)  |
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